The orangutans' lives are in our palms "What we are doing to the forests of the world is but a mere reflection of what we are doing to ourselves and one another." - Gandhi
One day we will blink and come face to face with an empty and meaningless world. With rainforests no longer present upon this earth, our eyes will trail back to the culprit only to find a very different shade of green at fault: money. The compulsion to generate a profit and the push towards overconsumption will have bulldozed across over 30 percent of the earth's land taking with it over 28,000 different species of wildlife. It is ironic how a society centered entirely around prosperity, can so easily turn a blind eye to the dim future. We are literally burning down bridges to biodiversity, humanity, and whatever hope we may hold for tomorrow. Twenty-five orangutans will die before this day is even over as deforestation takes away their food, home, and forces them into closer quarters with poaches who kill them or sell them in the illegal pet market. With the current track we are on, we can expect to wave goodbye to these gentle and intelligent creatures within the next ten to fifteen years. Our company, Rooted In Love, is not ready to let the orangutans go as we push for consumer awareness, advocate for environmental responsibility, and strive to give these animals a fighting chance.